The video had only been leaked a few minutes when I spotted it but was already gaining traction and causing widespread outrage online.
I knew we only had a few minutes at most to get the story ready in a way that was going to do well for our site.
As the league had just finished and I had written countless stories around the Liverpool v Man City rivalry, I knew exactly how to headline it to make sure it was optimised for search.
Key terms such as using "Man City" instead of "Manchester City" were extremely important in this case and is one of the reasons our article was so successful while other outlets did not reap the rewards that we did.
Once the story was live with a headline that was already picking up search traction, my next task was making it as shareable as possible on social media.
During my time at the ECHO as the night reporter and through covering the football fans extensively I have amassed a very niche following and I have learnt exactly how to utilise that.
I know that many people would have already seen the video so I had to create a tweet that people would share whether they had watched it or not.
Following my work of analysing how certain stories perform on Twitter I knew it was best to tweet the story from my personal account and then retweet that onto our brand accounts.
The result was a story that reigned over our website for days and continues to be shared online even a year later.
As a result of this careful consideration, the story has now been read over 150,000 times.
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