During their time in the Celebrity Big Brother house Roxanne accused Ryan of assaulting her, a claim that was proven false.
The fall out for Roxanne was huge following the incident and resulted in her losing a number of radio and panto gigs.
Over the coming days and weeks, every news outlet in the country was turning out content on Roxanne, her past and new claims about Ryan.
On the night of the final however, I was the first journalist to publish a story on Mr Thomas' reaction to the incident.
During the time between the incident and the last episode, use of Google Analytics allowed us to keep an eye on what people were searching for in relation to both actors.
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| Results of using analytics and SEO to produce trending content |
People wanted to know "what he said" and were constantly checking for updates via both their names.
It was also important to include "Celebrity Big Brother 2018" in the first five words of the headline as this term was consistently sending our content of this sort to the top of Google.
Through my dedicated use of social media and extensive understanding of Twitter trends and Tweedeck, I was also able to watch out for topics that fans of the show were using on Twitter and what they were likely to want to read on the night of the final.
Using these tools I was able to set up a potential story using these terms and therefore SEO to our advantage.
After being announced as the winner, Ryan exited the famous house and began his interview with host Emma Willis.
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| Liverpool ECHO remains at top of Google Search for these key terms |
The incident was of course addressed meaning I was quickly able to insert his quotes into our story and publish the article before he had finished the interview.
This meant we were first up with the latest line on the saga, resulting in thousands of unique and loyal readers coming to our site first when searching for updates.
In total, the article amassed a total of 85,000 page views with a whopping 51,000 of them coming from search.
This shows my competency and ability in using Google Analytics and SEO to create engaging and fast paced trending content.
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